The world-saver, memory-maker, flavor-saver, baby-maker, fun-motivator and passion-creator. A toast to beer.
Like Sierra Nevada, Mahrs Bräu is a privately-held, family-owned brewery. Founded in 1670, Mahrs Bräu is now owned by the Michel family and run by Stephan Michel who represents the fourth generation of the family. Mahrs Bräu is highly regarded for their traditionally styled lagers, but also for their technical precision and willingness to experiment. In 2007, Mahrs Bräu was named the “Best Brewery in the World” by Men’s Journal magazine. In 2010, Mahrs was awarded the gold medal at the European Beer Star awards for their “Festtags Weisse” beer and in the same year, then owner Ingmar Michel was awarded the prestigious “Bayerischen Bierordens” medal for brewing excellence.
The Sierra Nevada and Mahrs Bräu collaboration Oktoberfest will hit retail shelves in August. The beer will be a traditional festival lager featuring the nearly forgotten “Record” hop varietal and lean heavily on the rich and layered malt complexity found in the best authentic festival beers.